actual / computational communications the comms team built for the age of agentic awareness
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free guide

Build an AEO program in 90 days.

Most teams know answer engines are deciding their shortlists and have no plan for it. This is the plan: three phases, the exact outputs of each, and the numbers that tell you whether it is working.

  • 51% of B2B software buyers now start research in an AI chatbot rather than a search engine G2, 2026 Answer Economy survey
  • 69% of those buyers chose a different vendor than they originally planned, based on what the AI told them G2, 2026 Answer Economy survey
  • 20% of marketing teams have begun any form of AEO implementation Acquia and Researchscape, 500+ marketers

What is inside

  • Days 1–30, Baseline Audit. Prompt audit across the major engines, citation source map, entity consistency review, measurement baseline.
  • Days 31–60, Content and Entity Fixes. Entity alignment, refreshed pages, five to ten answer pages, LinkedIn activity.
  • Days 61–90, Third-Party Validation. Earned media with citation value, review presence, second prompt audit, ongoing measurement cadence.
  • A case study with before-and-after citation rates, visibility and win rate.
  • The plan on one page, plus the questions teams ask when they start.
Cover of the Actual Agency guide, How to build an answer engine optimization program, showing the three phases: Baseline Audit, Content and Entity Fixes, Third-Party Validation and Measurement.
12 pages. Published November 2026.

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