The human-led, AI-powered team built for the Age of Agentic Awareness.
Actual Agency designs how companies are understood, trusted and chosen, by people, search engines, AI models and autonomous agents. We combine communications strategy, integrated execution, technology and measurement, and we translate business priorities into narrative, knowledge, evidence, authority and intelligent communications systems.
What makes us different
- We are not simply an agency, a consultancy or a measurement platform. We help companies design and operate the communications systems required to succeed in the age of agentic awareness.
- We design for understanding, not exposure. The unit of work is not the press release, the keyword or the citation. It is whether the market understands you well enough to choose you.
- We stay accountable to the business. Strategy, execution and measurement run as one program, connected to reputation, demand, revenue and risk.
Our roots
In 2015, Silicon Valley tech PR veteran Michael Young launched the agency as one of the first integrated communications B2B tech PR agencies. Actual is built on decades of work in board-level comms strategy, tier-one earned media, capital-markets communications, and narrative intelligence for startups and Big Tech. After hundreds of engagements, we have written the narratives, landed the big coverage, built brands and helped our clients dominate both human and machine-mediated information environments. Today, Actual has evolved as a leader in Computational Communications to help you win in the age of agentic awareness.
Principles
Work with us.
We’ll help you define what your company needs to be known for, who needs to believe it, and where you need to win.